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About Us

Exclusive Raw Cuisine for Dogs

Once when our canine pals were undomesticated and relied on their wild instincts to feed, they knew what to eat and what not to, and in the required quantities. That's why we balance our raw meals to that instinct. Using not only the finest of ingredients but knowing precisely the amounts of each to blend into one sustainable meal, where nature knows best

Hypoallergenic

We use only meats that have been classified as hypoallergenic and approved by UK vets. All our ingredients come from animals that have been fed a natural diet, and are either free-range or from low-management farms

30 Years Experience

Utilising our animal nutrition knowledge and the many years of formulating the right blends that copy nature as close as possible, we have blended the finest hypoallergenic meals suitable for most sensitivities and allergies

Monthly Customers

500

Welsh Farmers

62

Associate Agents

18

Years Experience

30

Our Ingredients

Helping your best friend thrive

We use only what nature has provided without fortification of ingredients

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Fresh Vegetables

Seasonal Welsh and British vegetables, organically grown where pratical. All fresh from the farm

Fresh Fruits

British apples, strawberries and berries all go into our Ultimate range providing that extra healthy push

Healthy Livestock

We select our farms based on animal welfare and they must fed on nature, with no additives whatsoever

Sustainable Farming

All our farmers are signed up to sustainable farming practices and many are now certified organic

Meat Cuts

We use the finest and choicest of meat cuts ensuring all the right natural nutrients, minerals and vitamins remain

Salmon Oil

All our meals contain natural salmon oil, Omega-3, and DHA for memory and cognitive behaviour enhancement, digestion, healthy heart function, eye health, and boosting the immune system

Superfoods

Our Ultimate range brings the added benefits of Quinoa, free-range egg yolk (and shell) and cocunut oil. All known to be natural enhancers to many aspects of health.

Chicken-free

All our meals are free of chicken and beef proteins for dogs who are allergic and intolerant. We use the whole prey in each meal with no additives or enhancements.

Seasonal vegetables

All vegetables are seasonal and grown mostly in Wales with many organically

Packaging

All our food containers are re-usable and recyclable, meaning no waste and no mess. Our outer boxes are insulated cardboard keeping your food frozen for longer on its journey to you.

Feeding your dogs the most advantageous foods for their personal wellbeing is not always simple. Many factors need to be considered, including breed, age, medical conditions and intollerances, together with many others. That's why we have developed our two ranges of raw cuisine; each balanced with the right ingredients needed and in the correct quantities

Sustainable Farming

All our farmers are signed up to sustainable farming practices with many certified organic

Animal Welfare

All livestock is fed on nature and kept to the highest of welfare standards

Standard Range

RoF Advanced and RoF Ultimate

Seasonal Meats

Other Products

Juicy Bones and Tasty Treats

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